Discovering Regent Street: #RegentTweet

London ·

Some days ago I was invited, together with other international bloggers, to take part in #RegentTweet.

This amazing event celebrates the great Regent Street in London, an unmissable destination either if you visit the city for the 1st or the 100th time. I have some vivid memories of this road since the first time I came here as a tourist, in 1992. I can picture myself walking by the shops, looking at the decoration hung between the buildings and being surrounded by people, red buses, black cabs: that adorable London frenzy.


#RegentTweet was an exciting treasure hunt involving some of the best shops, restaurants and cafés in Regent Street. A wonderful one-day-long journey through the magic of this place.

It all started with some mystery cards.


Each one of those invited us to visit a shop, explore it, tweet about it and – yeah! – receiving some goodie bag or enter a special competition or event.

It was so much fun enter the shops, slipping the card on the counter like a VIP and say: “Hi, I am one of the bloggers”.

(What do you think about my sixties ponytail, made by Toni&Guy?).

The whole day was such a treat!

I had the chance to attend some amazing lectures at the Apple Store, featuring speakers like Susie Bubble and the director of the V&A Museum.

The mood was bubbly and excited all the time: dozens of bloggers running from one shop to another, then cheerfully relax in front of a glass of wine at MASH restaurant or having a sweet treat at Aubaine. I also had a Martini masterclass at Dirty Martini.

Here are the shops I loved the most, and I recommend if you come to Regent Street:


ret1Liberty (1) Probably the king of Regent Street shops (even if the main entrance is on Great Malborough Street :). Get lost inside this stylish and luxurious shop, inside a fascinating ancient english building. I personally love the DIY section, the kids fashion and the new gardening section.

Anthropologie (2) Oh, how I love this shop. I’d buy everything here, from the plates and mugs to the night gown, the books, the necklaces. And there’s much more. It’s a shop with a huge and eclectic personality, you’ll be fascinated.


WholeFoods Here’s the paradise of organic and real food. You don’t need to be a foodie to appreciate the variety and quality of food you can find in this shop. Just looking at the aisles will make you want to be healthier. And happier 🙂 We had a supernice cupcake decorating session here.

Aubaine Delicious french food, worth a visit for a tea and some cakes (try the lemon tarte!) or a romantic dinner for two.


Dirty Martini At the Martini cocktail masterclass I prepared a Bloody Orange and Vanilla Martini. Well, you have to taste it. It is amazing!


rt19Penhaligons a small shop with a unique athmosphere, Penhaligon is the realm of the perfumes. Chic and feminine, it will tempt you with the most incredible fragrances.

Molton Brown is the place where I always buy my mom’s presents 🙂 A shrine for those of you who love scented bath and beauty product, and appreciate they’re pure british and not tested on animals.


Superdry Uk brand with a Japanese twist, made for teens but loved by young professionals: you can almost only spot SuperDry jackets on the tube 🙂

Hollister Gilly Hicks One step into this shop and you’ll be in a total Californian jolly mood. Ready to surf?


Apple Store An institution in Regent Street. So big, and with such a sleek style, it worths a visit to check what’s new.

Bose I tried the new acoustic Noise Cancelling in-ear headphones and they really work, you totally forget the noise around you to focus on the music.


Hamley’s Either if you have kids or if you don’t, you can’t miss the 4-floor building full of marvellous toys and attractions. You’ll feel like a kid again!

My day at #RegentTweet ended with another drink at the beautiful restaurant MASH. What an amazing experience! I hope my little reportage will make you want to spend an afternoon in Regent Street 🙂